Most North American companies do not leverage digital platforms for optimizing their aftermarkets.
In today’s world, digital platforms have become an integral part of businesses, helping them optimize their operations, increase efficiency, and ultimately, drive revenue. However, when it comes to aftermarket optimization, North American companies seem to be lagging behind.
According to recent research, only 30% of North American companies are currently leveraging digital platforms for aftermarket optimization. This is a significant issue, as aftermarket sales can account for up to 40% of a company’s revenue.
When companies fail to optimize their aftermarkets, they miss out on valuable opportunities to drive revenue, improve customer satisfaction, and increase brand loyalty. By utilizing digital platforms for aftermarket optimization, companies can streamline their operations, reduce costs, and offer a more seamless customer experience.
However, there are several reasons why North American companies may be hesitant to adopt digital platforms for aftermarket optimization. One reason may be a lack of awareness of the benefits of digital platforms. Another reason may be a reluctance to invest in new technology.
Nevertheless, the benefits of digital platforms for aftermarket optimization are clear. By implementing these platforms, companies can improve their supply chain management, increase visibility into customer behavior, and offer a more personalized customer experience.
Through my research, I have found that most North American companies do not leverage digital platforms for optimizing their aftermarkets. However, it is my hope that this article will encourage companies to consider the benefits of digital platforms and take steps to implement them into their operations. By doing so, they can unlock valuable opportunities for growth and success in the competitive marketplace.
Terry Vermeylen is a North American Representative for HCL AfterMarket Digital Platforms. He has collaborated with HCL and implemented them with The Volvo Group and is a firm believer of Digital Platforms to optimize business processes.